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NEW YORK — Readers’ distaste for Internet ads is one of the main reasons online magazines have failed to gain favor over their paper-based brethren, according to a recent study from online market research firm InsightExpress.
Nearly 50 percent of 500 survey participants cited their dislike for online banner ads, pop-ups and general distractions as a primary reason for eschewing online magazines.
Inconvenience (57 percent) and eye strain (23 percent) also played a part. According to InsightExpress, Americans still want to take their magazines to bed, into the bathroom and on their commute.
Because
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