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The Dallas Morning News has pitted its internal ad team against The Richards Group and Square One in a review for the paper’s creative duties, sources said.
The first assignment is expected to be a rebranding effort. “See what’s inside” is the client’s tagline.
The paper’s large in-house staff has handled the estimated $3 million ad account since June 1999, when it was pulled from DDB in Dallas. Client representative Lee Qualls would only say, “We have asked several agencies to look at a project for The Dallas Morning News.”
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