Paper-Based Packaging Is All the Rage—but Is It Really the Most Sustainable Solution?

Experts say it's more complicated than simply choosing the right material

Pulpex Limited, Native, Seventh Generation and ThreeMain are some of the many brands looking to replace plastic in packaging, Photo Illustration: Trent Joaquin; Source: Johnnie Walker, ThreeMain, Zero Plastic, Native, Magnum

Paper-based packaging is having a moment.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
@emmyliederman emmy.liederman@contractor.adweek.com Emmy is a freelance writer for Adweek covering breaking news and brand marketing.