Papa Murphy's Makes It Fresh

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Delivery cars and frozen pizzas are ancient history in davidandgoliath’s debut campaign for Papa Murphy’s take-and-bake pizza.

The effort, which breaks this week, explains the take-and-bake concept—a goal the Vancouver, Wash.-based client cited in August when it shifted the account without a review from Grey in San Francisco. The 21-year-old company is spending $5 million on the campaign through the end of this year.

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