Papa John's Seeking a New Tag After Court Fight

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Papa John’s is readying a replacement for its “Better ingredients. Better pizza” ad slogan, which was deemed to be false and misleading by a federal jury.
Jack Trout, the Connecticut business consultant and author who wrote the contentious line, said the Louisville, Ky.-based pizza maker is looking at alternatives that contain essentially the same message.
“‘Better ingredients. Better pizza’ is really what they stand for,” Trout said. “Adjustments will be made, and the same idea will live on.”

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