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Papa Johns Has a New CMO
Let’s take a walk down the Papa John’s memory lane.
- June 2018: Founder John Schnatter uses the n-word during a training call. He promptly resigns.
- July 2018: Schnatter claims the brand’s agency, Laundry Service, tried to extort him.
- August 2018: We revealed Schnatter secretly hired another agency to make ads starring him.
- August 2018: Schnatter takes out an ad begging employees to “Save Papa John’s.”
- August 2018: Papa John’s switches creative agencies, choosing Endeavor Global Marketing.
- March 2019: Papa John’s hires a new CMO, Karlin Linhardt.
- August 2019: Papa John’s hires another new creative agency, dumping Endeavor Global Marketing for Camp + King.
OK, now that you’re all caught up on this wildly uneventful year at Papa John’s, there’s more news. Linhardt is out. As is Mike Nettles, the company’s chief operating and growth officer, and Joe Smith, who’s served as the company’s CFO for nearly two decades. Max Wetzel, who acted as the vp of consumer brands at PPG Industries, is the new CMO.
More CMO news: Dean Evans, who is a member of Adweek’s 2019 Brand Genius class, will take on an executive vice president role at Cars.com after leaving Hyundai last month.
The Latest From Brandweek
Brandweek closed down with a bevy of insightful talks featuring marketers from Citi, Sephora, Nascar, JetBlue and more. Head over to our Twitter account to read through some of the top quotes from the all-star lineup of speakers.
Here’s some of our latest stories to come out of Palm Springs:
- Pedro Earp, global CMO and ZX Ventures lead for AB InBev, explained the evolution of the CMO, keying in on the CMO of the future, which is someone who’s not siloed in solely thinking about marketing.
- Alaska Airlines is working with Starbucks to give passengers priority boarding if they’re carrying one of Starbucks’ holiday cups.
- 20 years ago, Target convinced designers that inclusive sizing would be good for business. It was a game-changer.
- Swizz Beatz explained how he’s making art more accessible.
Celebrating the Best Marketing Teams in the Business
Adweek introduced the Constellation Awards at Brandweek this year to honor the brilliant teams that executed some of the best ideas in marketing. Across 24 categories, brands like Mattel, AT&T and PepsiCo stood out. Microsoft and Xbox were the big winners of the night, winning three awards for its work promoting the Adaptive Controller, including a video that starred everyday kids with disabilities—won millions of fans and returned sizable results: 42,000 social posts, 1.1 billion impressions and an estimated $35 million in earned media value.
2 of Today’s Spec Ad Masters Crafted a Lovely, Official Spot for Mercedes
If you love great creative, you may remember this beautiful spec ad for Johnnie Walker from a couple of German students. They later created a darkly humorous concept to play up Volvo’s safety features. Now, they’re back. This time in an official capacity working for Mercedes to create another beautiful ad.
Best of the Rest: Today’s Top News and Insights
- Kroger Launches New Brand Positioning and First Work From DDB New York
- Insurance Giant AXA Sends Majority of $161 Million Global Media Business to WPP
Ad of the Day: With David Bowie’s Most Beloved Song in Germany, Nike Uplifts the Nation’s Rising Heroes