Papa John's Explores Its Own Humble Origins in Its Pre-Super Bowl Spot

NFL's official pizza sponsor launches 'pizza family' branding

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

On perhaps one of the biggest pizza-eating days of the year, Super Bowl Sunday, Papa John’s is launching a new brand platform and capitalizing on its status as the official pizza sponsor of the NFL.

The new slogan, “We’re more than a pizza company, we’re a pizza family,” builds on Papa John’s overall brand promise, “Better ingredients, better pizza,” which remains the foundation of its marketing.

The 60-second spot that will air around 3 p.m. or 3:30 p.m.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in