Papa John’s Goes Social for NFL Kickoff

Peyton Manning stars in TV ads

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In its biggest social media campaign to date, Papa John’s is teaming up with Denver Broncos quarterback Peyton Manning to kick off the 2014 NFL season this week.

The national chain, pizza sponsor of the NFL, will use a variety of media channels in its campaign, but will rely heavily on social and digital marketing. Grey, New York, which won the pizza company's business in February after a review, is spearheading its first work on the brand.

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