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BOSTON– Micky Pant has been promoted to chief marketing officer of Reebok, succeeding Angel Martinez, who this summer announced his departure from the No.2 athletic footwear company.
Pant has been with Reebok for seven years, most recently as svp/global marketing services. Prior to that, he served in a senior marketing role at PepsiCo. Pant’s vacated position will not be filled, a Reebok representative said, nor are any agency reviews or changes planned.
The Canton, Mass., client, which spends more than $100 million annually on ads, two weeks ago expanded its relationship with Arnell Group, awarding the New York shop its Classics footwear line from Bartle Bogle Hegarty and some men’s business that had been with Berlin, Cameron & Partners.
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