Panoramic Elevates 2

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Panoramic Communications, the parent company of Earle Palmer Brown, has promoted two senior executives.

Jonathan Frattaroli, president of EPB for the past two years, was named chief integration officer of New York-based Panoramic, a newly created position. In this role, he will oversee 15 companies and 700 staffers.

EPB merged this past Jan uary with Los Angeles-based private equity firm The Destination Group to form Panoramic. Among the new entity’s holdings are media buying company RJ Palmer, consulting firms, and direct marketing and Web-design companies.

“We can offer advertising, direct marketing, consulting and Internet solutions in one package to our clients,” Frattaroli said.

His new post requires coordinating the efforts of each Pan oramic unit for the holding company’s major clients, which are primarily Novartis and Citigroup.

“The changes were made so senior management could focus its attention on integrating our top 20 clients,” said Jeb Brown, Panoramic CEO.









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