Panera Pulls Ads After Damning Memo Revealed

Rogue writers for the site encouraged disingenuous ad clicking and cost it a key sponsor

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Panera Bread has pulled its ads in connection to a click fraud-styled controversy that’s badgered the women’s content site in recent days, Adweek has learned. The move comes after blogger Jim Romenesko published leaked memos last week that revealed editors Joanie Segall and Alicia French encouraging the site’s writers to repeatedly click on sponsors’ ads. The Scottsdale, Ariz.-based website said the editors had wildly misinterpreted a company performance mandate and then acted in a rogue fashion. 

In an email sent to as many as 19 staff writers on June 7, Segall wrote that the site wanted to improve clickthrough rates for its ads.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in