Panera Launches a Swimsuit Collection for the 70% of Fans Who Still Eat Soup in the Summer

The chain also made a pool float shaped like its famous bread bowl

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

It may seem counterintuitive, or even masochistic, to eat soup during the sweltering summer months, but Panera says 70% of its fans don’t let blistering outdoor temperatures stop them from ordering their favorite hot dish.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in