Panera and Chef-Activist José Andrés Partner to Fight Hunger and Food Insecurity

Brand will donate some proceeds of sandwich sales to World Central Kitchen

Chef José Andrés prepares food while talking to an interviewer about food insecurity
World Central Kitchen, ran by José Andrés, gives food to those in need. Panera / World Central Kitchen

Panera Bread and decorated chef-activist José Andrés have joined forces to draw attention to widespread hunger, food deserts and food waste in America. A kickoff event on Monday served meals to 1,500 needy people in Washington, D.C., one of the most food-insecure regions of the country, according to the United Way. (It’s also Andrés’ adopted hometown.)

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.