Pandora’s Approach to Podcasting Is What Sets It Apart in the Industry

February 13, 2019

Podcasting has developed into an incredibly big market with lots of potential, but even the largest players are still evolving their approach. While Spotify is dominating the conversation with moves like its recent acquisition of Gimlet Media and Anchor, two major podcasting companies, Pandora is also asserting itself in this space.

In this video, Alex White, vp, content and programming at Pandora, explains how the 19-year-old company is approaching discovery in the podcast arena, figuring out the right analytics for both advertisers and creators and the intricacies of its Podcast Genome Project. It’s not clear who will win the streaming or podcasting wars yet, but don’t count Pandora out.

Hulu and Amazon Prime Video Are Gaining on Netflix in the Streaming Wars

Out-of-Home Ad Revenue Hasn’t Experienced Growth Like This in More Than a Decade

4 Takeaways as Ninja Defects From Twitch to Microsoft’s Mixer

With $175 Million Infusion, Secondhand Fashion Giant ThredUp Plots Its Future

These PSAs About Opioid Addiction Focus on the Parents of Sufferers

CMOs’ Tenure Is Getting Shorter Across Many Industries

What Marketers Can Learn From Equinox’s Mishandling of Its Most Recent Crisis

8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day