Pandora’s Approach to Podcasting Is What Sets It Apart in the Industry

The company's vp and content and programming on how the music-streaming service is sharpening its competitive edge

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Podcasting has developed into an incredibly big market with lots of potential, but even the largest players are still evolving their approach. While Spotify is dominating the conversation with moves like its recent acquisition of Gimlet Media and Anchor, two major podcasting companies, Pandora is also asserting itself in this space.

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