Challenger BrandsPandora’s Approach to Podcasting Is What Sets It Apart in the IndustryThe company's vp and content and programming on how the music-streaming service is sharpening its competitive edgeBy Ann-Marie Alcántara|February 13, 2019Video/Editor: Breana MallamaciShareBy Ann-Marie Alcántara|February 13, 2019SharePodcasting has developed into an incredibly big market with lots of potential, but even the largest players are still evolving their approach. While Spotify is dominating the conversation with moves like its recent acquisition of Gimlet Media and Anchor, two major podcasting companies, Pandora is also asserting itself in this space.In this video, Alex White, vp, content and programming at Pandora, explains how the 19-year-old company is approaching discovery in the podcast arena, figuring out the right analytics for both advertisers and creators and the intricacies of its Podcast Genome Project. It’s not clear who will win the streaming or podcasting wars yet, but don’t count Pandora out. Adweek Adweek