Pandora Launches a Major New Ad Campaign as It Finally Gets Into On-Demand Streaming

But 'Sounds Like You' is about more than Pandora Premium

Pandora today launches a big new ad campaign heralding, in part, the launch of Pandora Premium, its long-awaited foray into on-demand music streaming. But the campaign goes beyond hyping Premium to emphasize the brand’s larger commitment to delivering a more personalized music-streaming experience, which Pandora has long seen as its real point of difference.