Pandora Hires Tommy Page as VP of Artist and Brand Partnerships

Former Billboard publisher will head up expansion into branded content

Tommy Page, most recently the publisher of Billboard, has moved to Pandora as vp of artist and brand partnerships.

Before joining Billboard, Adweek's sister publication, in June 2011, Page was an executive at Warner Bros. Records. A recording artist himself, Page "is a music ambassador who will build initiatives that connect bands, brands and fans," Pandora exec John Trimble said in a statement.

Page will head up Pandora's expansion into branded content, such as its Legends and Icons series, its live music partnership Pandora Presents and its New York summer concert series "Live on Pier 26."

"We think an exciting part of the future of the music business lies in these types of strategic, multi-platform partnerships," said Trimble.

The Internet radio company has been struggling recently, with flagging profits and personnel changes—CEO Joe Kennedy stepped down last month. Despite revenue increases and 200 million registered users, Pandora continues to lose money.