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Panasonic Broadcast and Television Systems Co. has consolidated its advertising account at The Phelps Group.
The Santa Monica, Calif., agency will develop and implement a fully integrated marketing communications program for the client. PBTSC, the professional products division of Matsushita Electric Corp. of America, provides digital video and audio electronics equipment for the broadcast, post production, video, audio and presentation markets. Billings are estimated in the $3-5 million range.
“We selected The Phelps Group because of their creative talents and integrated marketing communications capabilities,” said Stuart English, client vice president of marketing.
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