Panama Tourism Picks BBDO

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A consortium led by BBDO South and Campagnani/BBDO has won the Tourism Board of Panama’s advertising account.

The team outscored incumbent McCann-Erickson World Group/Panama and BVK/Pumer Imagen 10 and Diaz/TBWA with public relations firm Roberto Gaudelli y Asociados in a bilingual review.

BBDO South pitched with public relations partner Ketchum Latin America Group of Atlanta and Panama City-based Sanchiz, Sie-brasse & Asociados/Ketchum.

“From my understanding we scored very well on content and chemistry,” said Chris Hall, president and chief executive officer of BBDO South.

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