Pamet River Targets ‘Hot Clients’

Pamet River Partners is launching a self-promotional campaign in Fast Company and Upside in an effort to attract “hot clients [with] courageous CEOs,” said Pamet executive vice president Marian Dunshee.
The ads feature solid blocks of color–green, gold and black–with messages printed in tiny type in the center of the page. “Blow the barn doors off” and “On your mark. Go” read two of the executions. The ads close with the shop’s new positioning line: “Pamet. The marketing solutions company.”
The campaign underscores recent efforts by the 35-person agency to recast itself as a technology-driven marketing solutions provider. The 5-year-old Boston shop was originally founded as a direct marketing agency by former Ingalls, Quinn & Johnson president Vin Cipolla.
Pamet has also added to its staff and client roster.
Joining as executive vice president of a newly formed database marketing group is Carolyn Brzezinski, who spent 10 years at Oracle Corp., overseeing that company’s database activities on the East Coast. In addition, Thomas Prior has come aboard as vice president of sales, also a new position at the agency.
On the client side, Pamet is providing brand consulting services and creating collateral and sales materials for Intelysis, an electronic-commerce startup, Dunshee said.
Pamet also is developing print creative for Data Communications magazine in Manhasset, N.Y.; creating collateral materials and strategic positioning for Collaborative Structures in Boston, a developer of Internet-based technology used by real estate professionals; and handling database chores for the Stein Roe family of funds from Boston-based Liberty Financial Group. All told, the new clients are worth about $2 million in combined annual billings.
Efforts announced this summer [Adweek, Aug. 24] to develop database software continue, Dunshee said.