Pamet River Targets 'Hot Clients'

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Pamet River Partners is launching a self-promotional campaign in Fast Company and Upside in an effort to attract “hot clients [with] courageous CEOs,” said Pamet executive vice president Marian Dunshee.
The ads feature solid blocks of color–green, gold and black–with messages printed in tiny type in the center of the page. “Blow the barn doors off” and “On your mark. Go” read two of the executions. The ads close with the shop’s new positioning line: “Pamet.

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