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LOS ANGELES — Media agency RJ Palmer has formed an alliance with marketing consultancy Schoenfeld & Partners, and in their first effort together, the duo has landed The Wiz’s estimated $15 million media buying and planning duties. The win follows a review of other, undisclosed shops.
The electronics chain is now talking to shops about its creative duties as well. Media and creative had been handled in-house or on a project basis. Newspaper buying remains in-house.
This
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