Palm Springs Appeals to Specific Demographics

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DALLAS Travel marketing specialist USDM.net is launching a new Web site for the Palm Springs Desert Resorts Convention and Visitors Authority that is expected to double the number of online visitors in 2005, the company said.

The Web site will offer special pages for different demographic groups, the company said. Golfers, nature lovers, women, gays and lesbians are some of the groups targeted with special sections. The venue, www.palmspringsusa.com, is expected to debut before Christmas, the convention and visitors bureau said.

The



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