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LOS ANGELES Bruce Dennler has been named president and chief operating officer of Palisades Media Group, according to the media agency.
Dennler will be based at the Santa Monica, Calif., headquarters and report to founder Roger Schaffner, who relinquishes the presidency and becomes chairman.
Schaffner said PMG is poised to grow in general-market categories. “We continue to fight ‘bigger is better,’ ” he said. “We’ve got to give Bruce the same tools but be more nimble in their use.
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