Pak to Give Voltage Creative Jolt

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Minsoo Pak, creative director and associate partner at the USWeb/CKS division here, has resigned to lead the creative department of a new technology-based marketing firm.
Voltage Factory, at first called GLS Group, was formed earlier this month [Adweek, Feb. 7] by ex-WestWayne executives Gerry Brewer and Laura Davis. The opportunity to shape a startup proved irresistible to Pak, who will be partner and chief creative officer.
“If this had been a job with another large firm, I wouldn’t have done it,” said Pak, 33.

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