Paint Brands Are in Vogue via Arras

CHICAGO The Arras Group looks to make paint fashionable in a new campaign for the Fuller O’Brien and Devoe brands.

A print campaign from the Cleveland agency depicts models strutting down a runway with paint rollers in hand. The ads use the headline, “What will your walls be wearing this year.”

The campaign is running in home and lifestyle publications such as Cooking Light, Southern Living and Better Homes and Gardens.

A local component of the campaign for the Cleveland company includes radio, in-store and direct mail. Spending on the campaign was not disclosed.