A campaign for the Protest clothing line takes the tattoo-grunge-shaved-head lifestyle to its near limits." /> The pain principle <b>By Barbara Lipper</b><br clear="none"/><br clear="none"/>A campaign for the Protest clothing line takes the tattoo-grunge-shaved-head lifestyle to its near limits.
A campaign for the Protest clothing line takes the tattoo-grunge-shaved-head lifestyle to its near limits." />
A campaign for the Protest clothing line takes the tattoo-grunge-shaved-head lifestyle to its near limits." />

A campaign for the Protest clothing line takes the tattoo-grunge-shaved-head lifestyle to its near limits." data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Brand Marketing

The pain principle By Barbara Lipper

A campaign for the Protest clothing line takes the tattoo-grunge-shaved-head lifestyle to its near limits.

The pain principle <b>By Barbara Lipper</b><br clear=

By Adweek Staff

August 16, 1993

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Welcome, everybody, to House O’Pain, the hot new MTV show dedicated to the latest trends in celebrity self-mutilation. Today, we’ll send Cindy Crawford to a tattoo parlor for a teeny touch-up on her left ankle, and watch as Drew Barrymore gets a second nose ring on her right nostril. (Way cool, Drew!) Finally, we’ll check in on the new cue-ball charm of Christian Slater, who just minutes ago agreed to shave his head on camera.”
Of course, House O’ Pain doesn’t exist (yet).

Brand Marketing

The pain principle By Barbara Lipper

A campaign for the Protest clothing line takes the tattoo-grunge-shaved-head lifestyle to its near limits.

Adweek Staff

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