Paging Larkin, Meeder 360 Communications Taps Cellular Pros At Dallas Agency for Regional Marketing

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By Glen Fest





DALLAS–Larkin, Meeder & Schweidel has picked up an estimated $1.5-2 million account to head 360 Communications Co.’s marketing efforts in Texas and New Mexico.





The Chicago-based wireless and data services firm–the second-largest publicly held cellular phone company in the country–hired Larkin, Meeder & Schweidel through its Las Vegas regional office after the shop completed a project assignment, according to agency president Carl Larkin.





Creative work and media planning and buying duties will primarily focus on print and radio, according to Larkin.


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