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Pagano Schenck & Kay was all smiles last week, winning a review to position and promote an online dental information and referral service.
The Boston shop won the $6-8 million account of rdental.com in a review that included Arnold Communications, also of Boston; Allen & Gerritsen, Watertown, Mass.; and New York shops Grace & Rothschild and Klemtner Advertising, a Saatchi & Saatchi healthcare advertising unit, the client said.
Pagano will launch a trade campaign, including print, online and direct mail, in April.
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