Pagano Chosen To Promote Cancer Centers

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Dana-Farber/Partners CancerCare last week awarded its advertising account to Pagano Schenck & Kay in Boston.
Finalists for the estimated $1-2 million business were Cronin & Co. in Glastonbury, Conn., and Wallwork Curry in Boston.
“It was a very tough decision,” said Caroline McKenney, the client’s director of marketing. “We selected Pagano because they seemed to be able to define our strategic positioning the best and then develop creative that translated that positioning into meaningful messages.

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