Pagano Adds Second Bank: Connecticut’s Webster Taps Shop, Sources Say

By Sarah Jones

BOSTON–Pagano Schenck & Kay here has landed Webster Bank’s $5 million advertising account, sources said last week.

In February, the Waterbury, Conn., bank withdrew its account from McCabe & Co. in New York and temporarily placed it with Sierra Communications in Westport, Conn. Steve Tart & Associates in Greenwich, Conn., managed the search.

Jeffrey Brown, Webster’s director of marketing, cited the bank’s extensive growth and ‘need for a change’ as reasons for the review (Adweek, March 3).

Brown would not confirm or deny the win. ‘It wouldn’t be prudent for me to comment’ because ‘we haven’t signed the contract yet,’ he said.

Agency chairman Bob Pagano declined to comment, referring questions to the client.

Webster Bank is the second largest bank in Connecticut, with holdings estimated at $6 billion. It kicked off the year with an acquisition spree, first buying Derby Savings Bank in Derby, Conn., and then in the last two months buying both People’s Bank & Trust in New Britain, Conn., and Sachem Trust in Guilford, Conn.

Eastern Bank in Saugus, Mass., a Pagano Schenck & Kay client for the past two years, is not considered a conflict with the new account because of the differences in location, sources said.

The agency this week welcomed back a former employee. Copywriter Tim Cawley, who left Pagano Schenck & Kay to join Carmichael Lynch in Minneapolis, is expected to return today.

Pagano Schenck & Kay lured president Rick Sandler from Hill, Holliday, Connors, Cosmopulos in November with great fanfare, citing his track record in new business. This is the agency’s first win since Sandler came on board.

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