Pactiv Shifts to CME

Just four months into its relationship with J. Walter Thompson Chicago, Pactiv Corp. moved its $10-12 million Hefty brand account to Campbell Mithun Esty.
Company representative Lisa Foss confirmed the shift, saying John Schwab, who was recently named vice president, general manager of consumer products at the Lake Forest, Ill., client, has a long-standing relationship with the Minneapolis shop. “We hadn’t started working with [JWT] in earnest,” Foss said of the sudden shift.
CME officials also confirmed the win, but would not elaborate on the shift. Schwab could not be reached for comment.
JWT won the business in November after a three-month review that came down to finalists Euro/RSCG Tatham and Ogilvy & Mather, both in Chicago. The account had been at DDB Chicago, but went into review after DDB’s San Francisco office picked up Hefty competitor Glad Bags when Clorox consolidated its business there last summer.
JWT’s president Brian Heffernan took the move in stride, noting relationships were part of the business. “We never really got off the ground with them,” he said.
CME is no stranger to the home products business. The shop previously handled advertising for DowBrands’ Saran Wrap, Handi-Wrap and Fantastik products until parent company S.C. Johnson & Son consolidated its business at FCB Worldwide in Chicago in 1998.
Pactiv, formerly Tenneco Packaging, was spun off to shareholders from parent company Tenneco Inc. last fall. –with Jenn Goddu