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There’s no shortage of credentials when a packaged goods client opens a review in Chicago. Case studies were rolled out in abundance for Pactiv Corp. as it heard presentations for its Hefty line of bags.
In the end, J. Walter Thompson won out over Euro RSCG Tatham and Ogilvy & Mather, all in Chicago. Heading the pitch on the account side was Tim Scott, a group account director who works on Kraft business, including Oscar Mayer.
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