Pactiv in JWT’s Bag

There’s no shortage of credentials when a packaged goods client opens a review in Chicago. Case studies were rolled out in abundance for Pactiv Corp. as it heard presentations for its Hefty line of bags.
In the end, J. Walter Thompson won out over Euro RSCG Tatham and Ogilvy & Mather, all in Chicago. Heading the pitch on the account side was Tim Scott, a group account director who works on Kraft business, including Oscar Mayer.
Pactiv, Lake Forest, Ill., was known as Tenneco Packaging when it split with DDB Chicago in August. Tenneco saw a conflict in DDB’s West Coast relationship with Clorox, which picked up Hefty competitor Glad Bags with its purchase of First Brands earlier this year.
Leo Burnett was initially involved in the pitch, but dropped out in October. The three remaining agencies made strategic and creative presentations. All are packaged goods veterans, with Tatham long a Procter & Gamble shop before that business split early this year and O&M doing work with Kimberly Clark and Aurora Foods.
Leading JWT’s creative pitch was Marcee Nelson, a group creative director. Gloria Quigley headed planning, while Karen Rushing put forth the media offering.
Tenneco Packaging became Pactiv after it was spun off to shareholders by parent Tenneco Inc. in a transaction completed earlier this month.
DDB picked up the Hefty business in December 1997 when it was moved without a review from what was then Jordan, McGrath, Case
& Taylor in New York. K