Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Lifestyle apparel retailer PacSun teamed up with Snap Inc. on an augmented reality lens that features its new back-to-school denim collection set in a desert landscape.
360i, PacSun’s media agency, said the AR world design was inspired by Morocco, the location of the retailer’s latest marketing campaign.
Opening the Snapchat application in selfie mode gives users two options: world view brings up a desert featuring three of PacSun’s back-to-school looks in an AR setting, and the app’s shoppable
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in