Pack Those Suitcases, Ma: We're Going on Vacation!

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Among the various consumer demands that have been pent up in the past year, few have been as pent as the yearning to hit the road. Even before the recession got serious, a spike in gasoline prices early last year put a crimp in leisure travel. Later, following Sept. 11, millions of Americans swore off airplanes. With air-travel worries abating (until the next bad thing happens) and the economy looking healthier, is the U.S. in for a robust vacation season? A RoperASW poll gives an indication that it is.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in