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Branding Work Could Be Just the Beginning
LOS ANGELES–Pacific Life Insurance Co. has launched a search for an agency to handle the creative portion of its estimated $5 million account.
Los Angeles consultancy Select Resources International is conducting the review. Several West Coast shops have received requests for proposals, which are due back to SRI by the end of this week. A list of contenders will be compiled by Oct. 23, and a decision is expected by the end of the year.
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