Pac Bell Adds Yellow Pages To GSD&M's SBC Business

DALLAS-The recent merger of SBC Communications and Pacific Telesis has yielded another ad account consolidation, with GSD&M in Austin, Texas, earning the $10 million Pac Bell Yellow Pages business.
The account was previously handled by Foote, Cone & Belding in San Francisco.
The shift, which both agencies and the client declined to confirm, comes in the wake of the consolidation of other accounts for like services offered by the regional phone companies. Sources said GSD&M was notified of the move in mid-July.
Though it already handles Southwestern Bell Yellow Pages, GSD&M will likely continue employing a separate positioning for Pac Bell to capitalize on that brand’s established identity on the West Coast.