Pa. Tourism Checks In on Foursquare

Companies of all stripes are linking up with location-based services in the hopes of marrying the digital and physical worlds. Pennsylvania hopes hot location social network Foursquare can help it reach young road trippers this summer.
 
The Pennsylvania Tourism Board tomorrow is rolling out a new summer-long campaign called “The Fantastic Roadtrip-a-Matic.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in