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Five Florida shops, each in business for 15 years or more, will change their names today per several acquisitions over the last two years by Hallmark/Tassone, an agency in Pittsburgh.
Hallmark/Tassone already had an equity stake in Tampa, Fla.-based Pearson, Thomas/Hallmark last year when it expanded its ties to Winner Koenig & Associates, also in Tampa, and Frailey & Wilson of Orlando, Fla. [Adweek, Feb. 19, 1997].
Since then, Richard Sibley Advertising in Orlando was brought in under Frailey & Wilson/Hallmark’s aegis.
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