Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Some years back, the conversation around Volkswagen was decidedly different. As it relates to creativity, we were talking about what fun and poignant work the brand and, by extension, their agencies, were creating.