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Some years back, the conversation around Volkswagen was decidedly different. As it relates to creativity, we were talking about what fun and poignant work the brand and, by extension, their agencies, were creating.
Flying along under a clear night with Nick Drake’s “Pink Moon” as a soundtrack, a remixed “Singing in the Rain” for the Golf GTi and the classic Super Bowl ad “The Force”—it all feels like a long time ago in a galaxy far, far away.