Owens Corning Shoots for NIT

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Owens Corning’s sponsorship of men’s college basketball’s National Invitation Tournament is part of a fresh focus on sports marketing the company hopes will help it reach its male target.

Upcoming advertising from Doner is designed to broaden the company’s image beyond that of an insulation manufacturer, said Michael Baskin, evp and account management director for the Southfield, Mich.,

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