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NEW YORK Overture Services’ performance-marketing division has launched a tool that aims to help advertisers improve their search-marketing campaigns and reduce the time they spend managing them.
Called Search Optimizer, the subscription-based product is designed to optimize campaigns based on business objectives such as cost-per-acquisition, cost-per-click and return on ad spend. It also enables marketers to automate keyword bidding based on performance-driven bid recommendations, as well as sort through campaigns to determine which efforts and keywords need additional attention.
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