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James Overall has been named partner/creative director of Boathouse, the shop launched in the spring by John Connors III.
For the past four years, Overall had been a creative director at Messner Vetere Berger McNamee Schmetterer Euro RSCG in New York, working on Volvo and New Balance. Prior to Messner, Overall worked at Hill, Holliday, Connors, Cosmopulos on the AMD and John Hancock Financial Services accounts. Overall had gotten to know Connors, son of Hill, Holiday CEO/chairman Jack Connors, during his stint at the Boston shop and the two had kept in touch.
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