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I’ve been thinking a lot about data visualization, meaning things like the Internet version of those USA Today infographics and the data you get back from your site traffic analytics group. But data viz is not just about fancy Excel charts and animation; it’s a discipline used to visualize information of any sort and it’s becoming an increasingly important way to communicate with your audience.

Its importance, I believe, lies in its ability to reach scale, that is, helping marketers get the biggest audience possible.

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