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The Out of Home Video Advertising Bureau Wednesday (Oct. 29) unveiled the industry’s first Audience Metrics Guidelines, bringing some much-needed measurement standards to the fast-growing digital out of home medium. The Guidelines, a 79-page document posted on OVAB’s Web site (www.ovag.org) were presented during a keynote address by Suzanne Alecia, president of OVAB, at the organization’s first Digital Media Summit in New York.
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