OVAB Gets Rebranding Treatment

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Just three years after it was founded to represent the burgeoning digital out-of-home advertising medium, the Out-of-home Video Advertising Bureau (OVAB) announced Wednesday (March 24) it is changing its name. The new name of the organization, Digital Place-based Advertising Association, was selected following a vote by its members.

The organization concluded that a rebranding would better represent the medium it serves, by emphasizing the medium’s plethora of venues and technology.

“The new name reflects how the industry will position these unique benefits to advertisers and their agency partners,” said Suzanne La Forgia, president of the DPAA.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in