OVAB Adds Five New Members

On the eve of holding its first annual Digital Media Summit in New York, the Out-of-Home Video Advertising Bureau announced Monday (Oct. 27) the addition of five new members. The new companies, AMI Meganet, Health Club Panel Network, Indoor Direct, LevelVision and Samsung Electronics America, bring OVAB’s total membership to 35 companies.

As part of its Summit agenda Wednesday in New York, OVAB will debut the industry’s first Audience Metrics Guidelines, giving the burgeoning business a working framework for the buying and selling of the medium and providing common specifications for out of home media companies to use when commissioning research. (See Mediaweek Oct. 27 Opinion, Keeping Up with Harry, by Jim Spaeth).

Also on the agenda are a number of panels addressing creative and planning issues, PQ Media’s state of the industry (Mediaweek Oct. 27, A Slowing Gold Rush), and details behind the industry’s largest buy to date for the Michael J. Fox Foundation’s Team Fox (Mediaweek, Oct. 27, Foundation Taps OOH Digital Networks for Huge Campaign).