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New York is a humbling market—but big fish from smaller ponds just can’t seem to stay away.
Take Leo Burnett, for example. Its New York office’s biggest account win since opening in 2011—Chobani yogurt—left slightly more than a year after arriving. Now, on the eve of its second anniversary next month, the office’s staff numbers only 25, and much of its work, for the likes of Allstate and Kellogg’s, flows from accounts based in the shop’s Chicago headquarters.
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