An Outpouring of 'Love' for Nike's Jordan

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

LOS ANGELES Nike division Jordan said it is preparing to launch an integrated brand marketing campaign this month to celebrate Michael Jordan’s legacy. It is the division’s most ambitious effort since the launch of the Jordan brand in 1997, according to Roman Vega, senior advertising manager for Jordan in Beaverton, Ore.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in