Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Mullen Breaks TV, Print Ads for L.L. Bean With Accessible Imagery
BOSTON–“Start here. Go anywhere” is the theme and tagline of Mullen’s first television and print campaign for L.L. Bean.
Written by Jim Garaventi and art directed by Greg Bokor, the ads show people enjoying outdoor activities such as hiking, boating or relaxing in a hammock. The main visuals in the six print executions and upcoming TV spots were captured by photographer William Huber in New Zealand last December.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in