OUTDOOR: WHEN THE SMOKE CLEARS By RUSSELL SHA

If the out-of-home ad industry had a symbolic changing-of-the-guard ceremony, it would probably be workmen stripping Joe Camel from a tobacco board and slapping up Mar

With long-established boards now free, the out-of-home industry has grabbed the opportunity to market itself to a broader range of clients. ‘Two years ago, 28% of our dollar volume was in tobacco advertising, but in July of this year, it dipped below 10% for the first time,’ says Brian McCarty, ceo and president of 7,000-board Naegele Outdoor Advertising.